I’m A Celeb winner Jacqueline Jossa has reportedly signed a six-figure deal to become the new brand ambassador for online fashion outlet In The Style.
The 27-year-old actress is set to launch her first clothing collection in February 2020 and will focus on loungewear, day-time and evening looks.
Jacqueline said: “With my collection I want to make sure there’s something for everyone, something for real women!
“The mother, the hard worker and the glam queens too. I want to make ladies feel confident and strong, classy and sexy all at the same time.”
“There really will be something for all of us and I can’t wait to show everyone what we’ve been working on.”
Jacqueline has long been a fan of In The Style clothes and appears excited to have been chosen for a chance to create her own range.
“I’ve shopped with them for years and they represent everything I believe in,” Jossa continued.
“From being a customer I really believe in the brand, it’s not all photoshop and filters it’s real women looking and feeling fantastic.”
As well as a number of influencers that have participated in In The Style campaigns, including photoshoots with numerous Love Island contestants, Jacqueline will follow in the fashion footsteps of Billie Faiers, Charlotte Crosby and Dani Dyer .
The celebrities have each contributed to the design of fashion campaigns for the Manchester-based clothing e-retailer.
Jac inspired us all in the jungle and is a fantastic role model to women,” CEO of In The Style, Adam Frisby said.
“She’s honest, relatable and everything my brand stands for. This feels like a very natural partnership as Jac has always been a huge fan of In The Style, so to now be teaming up to create a collection for our audiences is something I’m really excited about.”
The clothing range follows on the back of a number of successful clothing partnerships between clothing brands and I’m A Celebrity winners.
In 2018, winner Georgia ‘Toff’ Tofolo contributed to the launch of floral prints and leather jackets with Very.co.uk, and the year before winner Scarlett Moffatt partnered up with Peacocks to create an affordable range of stylish clothes.
The winner of the 2011 I’m A Celeb, McFly’s Dougie Poynter even launched his own label called Polonius.