January for many is a time to test out a vegan diet – but for pop star Moby, being vegan has been a way of life for over 30 years.
The 54-year-old singer (whose real name is Richard Melville Hall) was 22 when he became a vegan – and he has been using his position of power to pressure others to follow his ways.
Now he appears to be taking the classic idiom ‘wear your heart on your sleeve’ and given it a modern twist by putting his ethical beliefs on his arms in giant, impossible to miss lettering.
Taking to Instagram at the start of the year, the Natural Blues singer shared a snap of himself flexing with the words “Animal Rights” emblazoned on his body.
“I thought it was time to fill my arm tattoos,” the singer wrote as he shared the photo – while a further tattoo stating “Vegan For Life” could be seen on his neck.
The inking provoked a divided opinion from fans – with some praising him, but other slammed him.
“Commitment,” one impressed fan wrote in the comment section of the post, along with a kissing emoji.
“I love u so much, yes yes VEGAN FOR LIFE,” gushed another.
While a further fan left the comment: “My favorite artists are all vegan.”
But others were less impressed.
“You’ve lost the plot,” one angry follower typed.
“Goddamnit Moby, this is why people dont like vegans,” blasted another.
While a further noted that vegetarianism can lead to animal deaths regardless, writing: “You guys know more animals are shot and poisoned to protect vegetables. The more vegetarians the more animal death. Literally more animals die then cows do for vegetarians.”
Moby has long been a champion of animal rights – even releasing an album titled Animal Rights in 1996… which alienated much of his fanbase.