Beyonce ‘s new Ivy Park collection has been the talk of the town in recent days, as more and more celebrities receive their press packages.
The singer’s latest fashion venture has a very similar colour palette to that of the uniform Sainsbury’s employees wear, and the comparison has turned into a global sensation in recent days.
As more and more people picked up on the uncanny resemblance, Sainsbury’s could not stay silent any longer, and sent out a hilarious tweet at Queen Bey herself.
The supermarket chain made sure to let everyone know who made the colour palette famous first, tweeting a photo of their uniform with “the original” written on the image, as they told fans: “Repping since 1869”, with a winky face emoji.
But the supermarket’s Twitter shade did not stop there.
The account later tweeted: “Who needs Beyonce. Sainsbury’s original and the best.”
One Queen Bey fan replied to Sainsbury’s, writing: “You didn’t invent this color palette.”
To which the supermarket hilariously responded: “We made it famous though!!”
It comes as the singer purposely designed literally the least appropriate clothes possible for working out in, just to see if she could trust anyone on her team to tell her the truth about them.
Unfortunately, seeing as these outfits have made it way past drawing board stage, that cannot be the case.
In her defence, these clothes – for her Ivy Park collaboration with Adidas – probably are amazing to work out in, with just one small proviso.
She first teased the ‘Sainsbury’s-like’ Ivy Park x Adidas collaboration during her Elle photoshoot in December.
She dropped a rare glimpse into her world with a new intimate video, while dressed in her highly-anticipated Ivy Park collection.
Do you have a story to sell? Get in touch with us at email@example.com or call us direct 0207 29 33033